How startups grow in fragmented niches by Dru Riley from

1/ Competitor risk is better than “new market creation” risk

2/ Incumbents leave room for new competitors after 10+ years

3/ Micro-SaaS = fragmented. No-Code might be winner take most.

4/ Switching costs are dropping

5/ No more technical moats

6/ Distribution is the name of the game

7/ Easy APIs + productized services = smaller headcount




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Akis Laopodis

Akis Laopodis

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