Founder of HelpfulDocs. Always learning. 2x founder. 1x VC-backed. www.helpfuldocs.com

We all fall for the same sales “promise land”. You hear how someone followed the NEW sales approach and signed 100 customers using a little known sales tactic and — of course — you want the same.

Don’t get me wrong though, sales tactics work or let me re-phrase: They…

Trying to find the right arguments that will resonate with each prospect, is key to the success of any sales and business development process.

If your arguments, your story, your persuasion tactics don’t resonate with the other person, there is no point in trying to persuade them.

You’re wasting both…

Akis Laopodis

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